CONSULTING

Select past case studies, focusing on Strategy & Transformation
📥 PDF Takeaway: http://Portfolio.CulousYu.com

Driven by CSR & ESG commitments, the client began to retail eco friendly, lab grown diamond products and sought to enhance performance in the aspects of BD, PR, Marketing, and Branding.I have led a team of consultants to deeply analyse their situation and to offer a vast variety of advices, say, niche market targeting and brand collaborations. They also set course to a commercial production and we closely supervised the entire process, including but not limited to strategic copywriting, on location support and quality assurance, pre project risk assessment advisory, and post project crisis management owing to major, destructive media blasting towards the key cast and the brand. In merely half year, their YoY revenue saw 25% soar and their social media account became local industry leader.

Comprehensive product launch solution and later business transformation for a biotech firm with proprietary virus killing wearable tech that eliminates 99.99% of microbes, including COVID 19. Rather than typical marketing measures, we reconstructed their entire brand architecture, redesigned product lines, rebuilt digital presence, and established strategic partnerships with retailers (Pricerite, HKTVmall, etc.) and government agencies for airport vending machines.Collaboration with the client extended to our business consultation services, including social retainer, content planning, media strategy, and quarterly reports. We also orchestrated the revamping of their official website, resulting in significant traffic improvements as illustrated above.

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